Insights & Resources

The Shiift AI Blog

Practical strategies and insights to help service businesses navigate AI transformation—no hype, just actionable guidance.

Latest Articles

5 posts
A small business owner's organized workspace with automation flowing from a simple tablet to multiple completed tasks
AI Strategy
Dec 213 min read

How AI Automation Helps Small Businesses Compete with Enterprise Giants

Small businesses can now use AI automation to streamline operations, reduce costs, and deliver enterprise-level customer experiences—without enterprise budgets.

DN
Delvis Nunez
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Self-assessment scorecard on a clean desk with five dimensions showing mixed readiness scores
AI Strategy
Dec 144 min read

Is Your Business Ready for AI? A Self-Assessment Framework

Before investing in AI, assess your readiness across five critical dimensions. This framework helps you identify gaps and prioritize preparation.

DN
Delvis Nunez
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Team leader having an open, reassuring conversation with engaged employees around a conference table
AI Strategy
Nov 306 min read

How to Introduce AI to Your Team Without Causing Panic

Your team is more ready for AI than you think—but they need the right introduction. Fear of job loss kills adoption before it starts. Here's a 4-step framework to bring AI in without causing panic or resistance.

DN
Delvis Nunez
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Business owner gazing thoughtfully out office window at a thriving competitor's building
AI Strategy
Nov 224 min read

5 Signs Your Competitors Are Already Using AI (And How to Catch Up)

58% of small businesses now use AI—up from 40% last year. This guide helps business owners spot the 5 telltale signs competitors are using AI (faster responses, more content, quicker decisions) and outlines a strategy-first approach to catching up without panic-buying the wrong tools.

DN
Delvis Nunez
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Marketing campaign ready to launch but trapped by red tape and pending approval sticky notes
AI Implementation
Nov 155 min read

Why Your Marketing Campaigns Die in Approval Purgatory (And How to Fix It)

65% of marketers lose a full day every week chasing approvals. Only 6% use AI to fix this—the rest are stuck in email chains and revision loops. Here's how to escape approval purgatory and ship more campaigns.

DN
Delvis Nunez
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